Lumi
Lumi is a London based fashion startup that creates bespoke jewelry to young audiences. Lumi requested the design of an eCommerce template that represents their brand and dynamic style online. The project required the showcase of jewelry products on the web with a modern interactive catalogue. Key request was the engagement of younger audiences through design and motion.
Lumi
eCommerce
Jewelry Catalogue
Remote
Web Design
User Experience
Interaction &
Motion Design
Adobe Photoshop
Figma
After Effects
Illustrator
Lumi
London
Design Process
Modern
Minimal
Interactive
The template is inspired by modern editorial design and magazine layout. A bespoke yet simple user journey was selected with parallax motion and “swipe to action” navigation. It splits into two sections for male and female audience, each one showcasing the corresponding product suggestions along with their features.
Project Breakdown
The project’s presentation was created in Figma, including interactive videos and mockups to provide a complete experience while navigating through each section in real time. Each design was broken down in different sections and commented with notes and methodologies to assist further with the development of the website.
eCommerce Design
The eCommerce was designed to be minimal and user friendly. Selecting different category options or adding search inputs, will rearrange the product results in the same page without refreshing delays and loading statuses. The Filter section is also draggable, giving the user the ability to customise the layout and preview more products.
Responsive Design
The template’s look and feel was also transferred in the tablet and mobile designs. Screens were made adjustable and motion was minimised for ease of use and better mobile performance.
